Tucked into the rugged coastline of North Devon, on Route 11, Ilfracombe is a town that surprises and delights at every turn. With its blend of Victorian charm, contemporary creativity, and warm hospitality, it’s a standout stop along the South West 660.
Whether you’re indulging in artisan chocolate, exploring nearby castles, or settling into a stylish hotel, Ilfracombe invites you to slow down and savour the journey – here are some highlights and a SW660 hotel worth settling into for the night:
Ilfracombe Harbour
Ilfracombe Harbour has been a working port since at least the 12th century, with a settlement existing even earlier. Over the centuries, it has served as a vital link for trade, fishing, and travel across the Bristol Channel. Today, while leisure and tourism dominate, it remains a working harbour where fresh fish and seafood are landed daily.
Verity: A Towering Symbol of Truth
Down by the harbour, Damien Hirst’s Verity commands attention and is one of Ilfracombe’s most iconic, and controversial, landmarks. The 67-foot bronze sculpture of a pregnant woman holding a sword aloft is both anatomical and allegorical. With half her body flayed to reveal muscle and bone, Verity represents truth and justice in a raw, unapologetic form.
A Sweet Stop at Ilfracombe Chocolate Emporium
Sweeten your visit with a sensory treat at the Ilfracombe Chocolate Emporium. A beloved local shop that’s as whimsical as it is delicious. Step inside and you’re greeted by shelves of handmade chocolates, from classic bars to quirky novelties. Their range includes vegan, gluten-free, and no-added-sugar options, making it a guilt-free indulgence for all. Head to the rear for the informative and quirky chocolate museum!
Furthermore, The Emporium offers chocolate-making workshops, for anyone curious about the craft.
A Short Hop to Watermouth Castle
Just a few minutes drive outside the town lies Watermouth Castle, a family-friendly attraction that blends Victorian elegance with nostalgic fun. Inside, you’ll find vintage arcade games, a water show extravaganza, vintage displays and a treasure trove of curiosities. Outside, landscaped gardens a maze, and interesting things to interact with at every turn make it a hit with kids and grown-ups alike. It’s a perfect detour for those seeking a playful escape into history.
St Nicholas Chapel
Perched on Lantern Hill overlooking the harbour, this tiny whitewashed chapel is believed to be the oldest working lighthouse in the UK. The walk up offers panoramic views, and the chapel itself is steeped in maritime history.
South West Coast Path Walks
Ilfracombe is a gateway to some of the most scenic stretches of the South West Coast Path. Popular routes include the walk to Lee Bay or the more challenging trek toward Combe Martin. Expect dramatic cliffs, wildflowers, and sweeping sea views, ideal for slow travel and nature photography.
Lundy Island Day Trip
Accessible by boat from Ilfracombe, Lundy Island is a remote and rugged paradise known for its wildlife, walking trails, and historic buildings. Keep an eye out for puffins, seals, and even basking sharks in summer.
Fancy staying for longer than a day? Then look now further than SW660 Partner, The Carlton Hotel.
When it’s time to rest and recharge, The Carlton Hotel offers a warm welcome and exceptional hospitality. A proud South West 660 Partner, The Carlton is independently owned and operated by Michael and Eliot, whose passion for quality and community shines through in every detail.
The Carlton’s 40 rooms are a blend of classic comfort and contemporary style. Housed in a hard-to-miss blue Victorian villa just minutes from the seafront, the hotel has been thoughtfully modernised to offer superior four-star standards.
You can expect modern and comfortable en-suite rooms with all the amenities you’d expect, with some being dog friendly. Guest needing accessible features are well served. With ramped access, lift, and low reception counters. Also really well thought out accessible rooms.
Whether you’re staying for a night, a weekend or longer, The Carlton’s rooms provide a peaceful retreat after a day of exploring.
Dining at The Carlton
Dining at The Carlton is a highlight in itself. The Brasserie, led by chef-patron Eliot, offers relaxed yet refined meals crafted from locally sourced ingredients. In addition the menu changes with the seasons, showcasing the best of North Devon’s produce – from Exmoor beef and Westward Ho! mussels to fresh fish landed daily at Appledore and Brixham.
Brasserie is open to non-residents too, making it a welcoming spot for locals and visitors alike. With its casual atmosphere and commitment to quality, it’s a place to linger, relax, and enjoy the flavours of the region.
At the heart of The Carlton is its dedicated team, led by Michael and Eliot. Their hands-on approach and deep love for Ilfracombe have shaped the hotel into a true community hub. From sourcing ingredients from local farmers and fishmongers to creating a welcoming space for leisure and business travellers of all kinds, their ethos is rooted in sustainability, authenticity, and heartfelt hospitality.
You can find The Carlton on Route 11 here. And if you’d like to have a peek at what’s on offer, then why not watch our Instagram reel from a recent visit here and our food post here.
